Results tagged “farm”

When last we spoke of the Tractor Supply Company (Dec. '08) we questioned their thinking with regard to online marketing. Not "thinking" so much as just fundamental lack of awareness of facet after facet of their own online business.

What is the deal with Tractor Supply Company?

They say that they're "the largest...retail farm and ranch stores [operation] in the United States" and that they're "focused on supplying the lifestyle needs of recreational farmers and ranchers." 

That first claim is about numbers so it may be correct. If so then it's just, you know, about size and, as at least half of the population will tell you, size is just not that important. 

That second assertion, though, -- about the "focus on ... lifestyle needs" -- is about two patties shy of a fork load. If you get my drift. 

I don't mean how it says that they're basically just diddling the dilettante dirt wranglers. Hey; you can't say it's not honest! Just "business sense", you know. A boardroom way of saying, "we're just pantsing the folks with too much money who are buying up the prettiest chunks of the dying, taxed-out family farms."  Hey; congrats to TSC for spotting the opportunity. I guess.