Results tagged “PR”

A friend in the PR arena asked about page view counts on the web and how they relate to press exposure. A client wanted a report on all of the page views on all of the sites where the client's content had appeared. A lot humongous web site traffic numbers were gathered but how, the friend wondered, could these giant numbers possibly be relevant to their client. And how do these numbers compare to the familiar print measure of impressions -- CPM?

This is the huge question of the web and has been since the first web ads were placed. To try to answer it briefly is almost impossible, and adding the context for publicity throws all of the ad-oriented discussion (and it all is ad-oriented) out of whack and in need of new definitions.